Edgbaston Stadium in Birmingham has become the first cricket venue in the UK to create an app specifically for Android platforms. The move follows the launch to iPhone users last summer.
Designed and built by Cricket World Media, the app keeps cricket fans up to date with the latest domestic and international cricket news from Edgbaston, and includes video interviews from Warwickshire County Cricket Club players past and present, including current England star Ian Bell. It also provides a mobile platform to purchase tickets for England’s three international fixtures being staged at Edgbaston over the 2012 summer.
James McLaughlin, commercial director at Edgbaston, said: "By investing in new technology we're enhancing our customer experience. We've made the ticketing process even easier but also ensure that fans get the latest Warwickshire and England news wherever they may be.
"Whilst we have now taken the app onto Android and iPhone, both versions will receive substantial updates in the coming months and we will also be rolling out to Blackberry and Windows Phone platforms."
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